A million reasons to buy a Pink Bun

Whyalla Bakers Delight will join more than 600 Bakers Delight bakeries this month aiming to raise $1.2 million for the Breast Cancer Network Australia (BCNA).
Nanjing Night Net

From today until May 22, Whyalla Bakers Delight will be donating 100 per cent of the sales from its pink finger buns as part of its pink bun campaign.

With Bakers Delight bakeries across the country turning pink, the aim is to raise a record breaking $1.2 million to help fund BCNA’s work to ensure that women diagnosed with breast cancer, and their families, receive the very best treatment, care and support possible.

The money raised thanks to Bakers Delight customers will support BCNA’s free information resources, such as the My Journey Kit, a resource for women newly diagnosed with breast cancer.

The Whyalla Bakers Delight team hope to make this their most successful Pink Bun campaign ever, aiming to do their bit to better the $1million raised in 2012. Last year Whyalla Bakers Delight raised $2075 for the Pink Bun campaign and franchisee Stephen Lisk said this year the team is looking to raise more than $2500.

“With the generous support of the Whyalla community, we think we can beat this easily,” Mr Lisk said.

A breast cancer survivor herself, BCNA chief executive officer Maxine Morand said the support provided through the Bakers Delight Pink Bun campaign is just as important as ever.

“The Pink Bun campaign raised more than $1 million for BCNA in 2012, and last year 81 per cent of women newly diagnosed with breast cancer in Australia received a My Journey Kit,” Ms Morand said.

“That’s a figure we’re incredibly proud of at BCNA, but one that wouldn’t be possible without the help of Bakers Delight and their customers.”

With Mother’s Day only a few weeks away, Ms Morand said buying pink buns was a nice way to say Happy Mother’s Day while supporting grandmothers, mothers and daughters across the country.

“Why not make a difference this Mother’s Day by buying your mum or kids a meaningful treat?” Ms Morand said.

“Hundred per cent from the sale of your Pink Bun will come directly to BCNA to support Australians affected by breast cancer.”

Customers will also be encouraged to leave a personal message on a Pink Lady silhouette for a gold coin donation.

The message may be in support or memory of a loved one with breast cancer in their family or community.

The silhouettes will then be displayed around each local bakery during the campaign.

TURNING PINK: Supporting the pink bun campaign were (from left) chemotherapy patient Leanne Lines and Whyalla Bakers Delight staff sales manager Sarah Haake and sales assistant Kim Pudney.

This story Administrator ready to work first appeared on Nanjing Night Net.

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